What Plus includes

Plus includes the listing helper (a photo can suggest a title, description, category, size, and brand for you to confirm), price ideas, photo cleanup, tax documents, bulk edit, and sales analytics.
The listing helper only suggests. You confirm before anything is posted.
Standard does not include the listing helper. You can still list by choosing from the menus.
These tools stay off until an AI key is added. Until then the page says they are not turned on.